FITNESS/HEALTH

PRESS RELEASE

NEW YEARS’ REVOLUTION WITH THE POWER PLATE^® MACHINE

We all know that new years’ resolutions are easy to make and impossible to stick to. Marathon gym sessions and crash diets are soon abandoned, leaving you stuck with those post-Christmas pounds, dull lifeless skin, and a body crying out for a detox. But this year, one revolutionary piece of fitness equipment can tackle all these problems. The Power Plate^® machine is on hand to help you tone up and lose weight, revive dull skin and improve overall fitness. Delivering a full body workout in as little as fifteen minutes, just three sessions a week are enough to notice the results, making this the fastest and most effective way to shape up for 2008.

Like aerobics in the ‘80s and Spinning in the 90’s, Power Plate^® machines are the must-have workout for the ‘noughties’. It’s no wonder why international celebrities including Kylie Minogue, Elle MacPherson and Claudia Schiffer have also taken to this exercise phenomenon.

Different poses are held on the machine’s vibrating platform for up to 60 seconds at a time, allowing you to target problem areas; whether you want to regain a once-flat stomach or tone up your bottom or thighs. Regular training even increases the release of growth hormones to encourage the production of collagen, keeping your skin looking vibrant and fresh.

Internationally renowned Supermodel and mother, Claudia Schiffer says:

"I love using a Power Plate^Ò machine as part of my fitness regime as I can do a really intensive work out in such a short space of time. As a working mother with a hectic work schedule exercising on a Power Plate^Ò machine helps me stay in shape without having to spend hours in the gym."

Scheduled classes are available at Power Plate^® Authorised Centers, like {PPAC NAME}, and focus on a number of different goals, from cellulite reduction and body sculpting to cardio-workouts and core stability work. Power Plate^® exercises are suitable for anybody, regardless of age or physical condition. So start your new years’ revolution today and shape up like the stars with the Power Plate^® machine.

Notes to Editors

The Power Plate^® machine works by transferring vibrations to muscles, which naturally activates reflexive muscle contractions. Different poses such as a squat, bicep curl or stomach crunch are held on the machine’s vibrating platform for up to 60 seconds at a time, activating multiple muscle groups simultaneously to stretch tone or strengthen, and enabling you to target particular areas of the body. Acceleration Training™ exercise is low impact, enabling anyone, regardless of their age or fitness level, to benefit from a fast and effective workout without putting strain on joints or other parts of the body.

Acceleration Training exercise on the Power Plate^® machine offers a wide range of benefits, and you can notice the difference in as little as three short sessions per week. Regular training can help improve muscle strength and tone, flexibility, range of motion and circulation, and enhance metabolism to aid weight loss. Exercising on the Power Plate^® my3 model can also help to reduce sports injuries, speed up rehabilitation and shorten healing time; it is also used by many sports professionals from a range of disciplines for stretching, warming up, massage and relaxation purposes.

About Power Plate^® Equipment and Acceleration Training™ exercise

Acceleration Training exercise is based on Rhythmic Neuromuscular Stimulation (RNS) dating back to the 1960s when Professor W. Biermann, from the former East German Republic, described ‘cyclical vibrations’ capable of improving the condition of the joints relatively quickly.

Russian scientist, Vladimir Nazarov, became the first person to utilise Acceleration Training exercise in its most modern application - Biomechanical Stimulation (BMS). With this technology, he was able to investigate involuntary muscle contractions and involuntary movement.

As the theories of Acceleration Training exercise developed, Russian ballet dancers with minor muscle injuries such as Achilles Tendonitis discovered that vibration aided the healing process. They also found that their muscular strength and jump height increased with only a quarter of the effort or time required by traditional training methods. Since then many athletes have discovered the benefits of Acceleration Training exercise.

Power Plate^® machines are now used by a wide range of people from athletes looking to improve their performance, to individuals attempting to improve their fitness and wellbeing, and those who have a disability or illness that can be relieved or alleviated by Acceleration Training exercise.